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About

What's in a name?

After the 1987 release of his album Factory Preset, Bob Fugett did a trademark search for the name Fantasy Factory (which was used for the album production credits) and found there was an outside chance of a conflict with the existing music publisher Fantasy Records.

Therefore, despite having conducted business with his wife Mary Endico for 10 years under the registered DBA assumed name of Fantasy Factory, a new name was needed.

Bob understood that digital technology held the promise to significantly reduce the amount of time required for basic bookkeeping tasks and process control, and that would enable him to work on an increasing number of projects at once.

Some of the project areas were music, video, art sales, and text publications.

In fact, his letterhead at the time included a line at the bottom stating:

"In print, paint, film, video, audio, digital mediums with consulting services."

However, that letterhead was titled under the name of Fantasy Factory Multimedia, and the name still did not go far enough toward ending the possible confusion with Fantasy Records.

Therefore, Bob began searching for a term which would be unique  while representative of all the project areas which were ongoing at the time.

One morning while waking up Bob was thinking about the history of digital technology, data management, and the impact that computer technology was certain to have toward  simplification of burdensome control tasks for all his future work ... maybe not at that moment when computers mostly did not actually work, nor was anybody even paying attention to the changing digital landscape ... but in the hopefully not to distant future.

He finally came to the idea, "I need something short, powerful, and expressive, something like ...," and he was thinking of data key-punch machines.

The next thought was: "Hmm, Key-Punch, that would be  pretty close to everything we are doing, certainly if you consider how much of it is done on piano type musical keyboards along with computer keyboards, not to mention all the control devices being developed which are each a sort of key-punch type device, but these new machines are not really punched. They are more or less clicked ... really it's just a TAP!"

Thus,  KeyTap® was born in 1992 with U.S. Trademark status acquired and used first for the publication for Bob's book: Impulse and Strength: playing musical instruments toward perfection.

(to be continued)


 

 

this page last updated: 06/15/2017 09:04:47 AM