Here is how I achieved Google page 0ne (1) highest
rankings for this book without spending a dime.
Knowing the secret of how to achieve high ranking in
Internet search engine returns is useful for any person, group, or
business who wants a good response to their web presence.
The first order of business for the writing of this book (London,
Ohio: an American Dream) was to get it ranked high in Google searches
hoping somebody might come across it and help me with information.
Getting good results with Google is a skill that I have
perfected during more than a quarter century working with computers, so
within a few days of publishing the first page it was showing up on page one of
Google text returns, and within a month I succeeded in taking over seven (7) of
the top twenty (20) image returns
pointing people to pages in this book for even the simplest of
logical search queries.
You can see below the very simple search criteria that resulted
in 5 images on the first page and 2 on the second—all of which link to pages
06/16/12: screen grabs from iPod Touch
These significant results were achieved without header
tags, without paying for a single "search engine optimization and
submittal" (SEO) service, and without extreme effort.
You can do it too.
The first hurdle is to break through the increasingly
ubiquitous automated name gathering sites: those sites which
programmatically scour the internet grabbing every town name, every
business name, every organization name, and every person's name in order
to guess together generic connections and spew out websites which appear
to have some relationship to any of them.
Some of those websites even go so far as to put up an
offer for those "whose name this is" to add content which once
(to the unwary)
an enhanced appearance of legitimacy for the website.
Therefore, if you try to get high on the listings for
something very generic like London, Ohio (or your own town) without any
specific details, you will be fighting a
Most of the top returns go to sites with very aggressive
almost virus like automated processes, and clicking over to the linked websites generally
reveals they contain little or no information relative to your search.
Except Google does do a pretty good job of weeding out the
chaff, so in any given highly generalized search (such as for town and state),
you might find a real business, or organization, or person or two in the town does appear.
But the information will not necessarily come from the
entity itself nor even point to an entity owned website.
Therefore do not try to compete for high ranking in such a
broad search such as merely town name and
is too generalized.
today (06/18/12: a month after this book was first published online)
pages from London, Ohio: an American dream do not show up until
page 37 for a
town and state search:
Page 37 Google search 06/18/12
Not totally unimpressive given the page 37 ranking is out
of 52 million 900 thousand documents, but nobody conducting such a generic
search is going to make it to page 37 before clicking a link.
Plus little is gained by being on top of the town library as you
may have noticed above.
Pretty cool, but not useful.
Also notice how other results on that page are already
mentioning a totally different town with a similar name—not London, Ohio, but
for a town by the name of, well...you get it, so I will not put the name
of that town here because doing so would only attract
more searchers to what for them would be just another dead-end link.
Except if a person doing an internet search adds just a little detail for
results can be breathtaking.
11/07/12: Excuse me for this quick aside, but this will
Ironically due to my raging success with Google, my favorite photo is
being supplanted by a screen grab (the one shown second image below here)
which is now
appearing in my top spot Google returns.
Therefore I am copying the image of my primary interest again
(immediately below) and surrounding it with a repeat of the words
London, Ohio plus historical and historic.
Quintessential historic photo of London, Ohio
This is the historical photo that one source
titled 'Cars1950s.jpg' while another
titled it 'london1960s.jpg'.
That should get this back to the top of image returns
Historic London Ohio.
Now we return to the tutorial.
Take a look at page 2 returns after merely adding the word
Page 37 Google search 06/18/12
Notice this is still without quotes (eg: "historic town
state") and already this book is found just above the town association's
As stated previously, this was done
without header tags, without paying for a single "search engine
optimization and submittal" (SEO) service, and without extreme effort.
The trick to gaming Google is having specific
content that will address the needs of specific searches.
In this case, my main goal was to attract somebody with
information about the central image used as the cohesive thread in
authoring this book:
Since my main interest is a photograph, switching to an
image search and adding quotes makes perfect sense (something somebody looking for such things
might do) and in that case one finds 7 of the first 20 returns on page 1 and 2
point to this book.
As of 07/08/12 twenty-four (24) out of the first thirty (30)
pointing directly to these pages you are reading.
I saved those screen grabs in the same manner as I did the
ones above, but I am reluctant to publish
them here because already too many of my screen grabs are showing up in returns,
and that has resulted in a bit of circular referencing that has made me feel somewhat
shot in the foot by my own success.
When I do a search for more information that is newly
posted, or that I may have missed previously, I am constantly
thrown off the trail by links to my own work.
In any case those image returns are likely part of what brought
you here, so you already know them, and will not need them repeated.
A little trick of mine is to start the ball rolling by
publishing a link on a couple of my websites that have been feeding Google
solid reliable content for more than a dozen years.
Reliable and long standing.
I always include a phrase or two which is likely to be
unique across the internet in order to track the progress of pages as they
move up the listings (my notes tracking the progress of this book are
found on the
In fact my success rate at getting content high in the
rankings has been so stunning that I have often thought there must be actual
humans at Google reviewing my work and flagging it worthwhile.
If you yourself want the same good search results, you do not need to
spend money or play games—just be a little patient.
Merely put content on your pages that is relevant to you and
your customers, and
Google will track you down.
This will remain true for as long as Google continues to
function as a true search engine as opposed to the large number of
so-called search engines that are really only paid for advertising
In summary the secret to gaming Google is to
merely provide useful content and not game Google at all.
Ok... I couldn't resist posting the
but if I put them all the way down here (away from the text) maybe they won't
be included with related search returns
and gum up the works.
All returns circled in red (such as the three on the first line of page
to pages in this book.
10/28/12: You may have noticed that content associated with one of the photo snippets
here and two from much further above are now missing from this website.
I found that content languishing on page 85 of Google returns, thought it
deserved higher status, got it to page 1, but apparently somebody prefers not being famous.
My policy is: a favor is not a favor unless it is thought a favor, so on
complaint the content was removed without question.
The good news is that removing the content has allowed my favorite
photo to move up a few notches in Google returns.
I may as well give that favorite photo another plug here, so once again: