After the 1987 release of his album Factory
Preset, Bob Fugett did a trademark search for the name Fantasy Factory
(which was used for the album production credits) and found there was an outside chance of a conflict
with the existing music publisher Fantasy Records.
Therefore, despite having conducted business with
his wife Mary Endico for 10 years under the
registered DBA assumed
name of Fantasy Factory, a new name was needed.
Bob understood that digital technology held
the promise of significantly reducing the amount of overhead time required
of him for basic bookkeeping tasks and process control and that
would enable him to work on an increasing number of
projects at once.
Project areas were music, video, art sales, and text publications.
In fact, his letterhead at the time included a line
at the bottom stating, "In print, paint, film, video, audio, digital
mediums with consulting services."
However, that letterhead was titled under the name of
Fantasy Factory Multimedia, and the name still did not go far enough toward ending
the possible confusion with Fantasy Records.
Therefore, Bob began searching for a term which would be
unique while representative of all the project areas which were
ongoing at the time.
One morning while waking up Bob was thinking about the history
of digital technology, data management, and the impact that computer
technology was certain to have toward simplification of burdensome control tasks
all his future work ... maybe not at that very moment (when computers
mostly did not actually work, nor was anybody paying much attention)
but later in the rapidly changing digital landscape ... and in the hopefully not too
He finally came to the idea, "I need something
short, powerful, and expressive, something like...," and he was
thinking of key-punch machines.
The next thought was: "Hmm, Key-Punch, that would be
pretty close to everything we are doing, certainly if you consider
how much of it is done on
piano type musical keyboards along with computer keyboards, not to mention all the control
devices being developed which are each a sort of key-punch type device, but
these new machines are not really punched. They are more or less
clicked... really it's just a TAP!"
Thus, KeyTap® was born in 1992 with U.S.
Trademark status acquired and used first for the publication for
Bob's book: Impulse and Strength: playing musical instruments toward
(to be continued)